When BP started sponsoring the V8 Supercars with their premium fuel (the one that cleans your engine), we created a loveable character to tell fans all about it.
Bert quickly became a cult icon, with fans celebrating every time he graced their screens. They made memes about him. Weird, weird memes.
Channel 10 called it the best sports sponsorship campaign they’d ever seen, and five years later, Bert is still featured in BP advertising.
A message to the fans
Every month, hundreds of Supercars fans end up here looking for more info on who Bert is.
While he may be a fictional character, he was inspired by conversations with many of the amazing volunteers who devote their free time to motorsport.
There’s a bit of Bert in all of us.
