Our brief was to show off the durability of iPhone 15 in a way that resonated with an Australian audience.
In Australia, Spring is known as “swooping season”, the time of year when territorial magpies turn into attack swooping kamikaze fighters, attacking any cyclist who enters their nesting area.
While tourists are worried about our country’s snakes and spiders, there’s one creature Aussies truly fear: the Magpie.
Originally intended only for Australia, the spot also aired to 70M+ US viewers during the NFL Playoffs and adapted to run in 28 countries.
Awards:
Shots | VFX | Bronze
Shots | Direction | Finalist
Ciclope | Editing | Finalist
Being a ballkid at a grand slam is a life-changing opportunity for tennis-mad kids. However, those in wheelchairs have been overlooked because society didn’t believe they could do it.
Through consultation with wheelchair users, professional tennis players, ballkid coaches and accessibility consultants, we worked with Mastercard to develop new assistive technology and a pilot program to bring the first wheelchair ballkid to the court during the Australian Open.
Awards:
Clio Sports | Design | Gold
Clio Sports | Innovation | Silver
Clio Sports | PR | Silver
Spikes | PR Use of Events & Stunts | Gold
Spikes | PR CSR | Shortlist
Spikes | Innovation | Shortlist
Mumbrella | CSR | Winner
Mumbrella | PR | Shortlist
One Show | Design | Bronze
One Show | New ideas in Design | Merit
D&AD| Design | Shortlist
Cannes Lions | PR | Shortlist
AWARD | Creativity for Good | Silver
AWARD | PR & Promotion | Finalist
AWARD | Product Design | Finalist
AWARD | Product Innovation | Finalist
Fast Company | Innovation by Design | Honoree
B&T Awards | Diversity | Winner
B&T Awards | PR | Finalist
When we heard about Rick’s story, we knew there would be no better way to showcase the life-saving Emergency SOS feature on Apple Watch. As Rick put it, without his watch he would have been stuffed.
Rick Shearman himself agreed to appear in our spot, recreating what happened that day. He told us he was doing it because it would save other people’s lives as well.
Real audio recording of the emergency call made from his watch is also featured throughout the spot.
Beyond broadcast, the spot picked up news coverage in 22 countries, taking one story from Australia to the entire world.
Awards:
AWARD | Sound Design & Use of Music | Gold
AWARD | Film & Entertainment | Bronze
AWARD | Editing | Bronze
AWARD | Reactive Response | Shortlist
CICLOPE | Cinematography | Finalist
CICLOPE | Direction | Finalist
Shots | Cinematography | Gold
Shots | Editing | Gold
Shots | Direction | Shortlist
After becoming Netflix’s biggest series ever, Squid Game was always going to be a big part of Halloween in 2021.
We decided to make it even bigger by bringing that creepy doll to Sydney.
Standing 4.5 metres tall and weighing in at 3.5 tons, the fully-animatronic replica received 100,000+ visitors over the weekend and reached millions more through international press coverage.
At one point, the police had to step in to control the crowd.
Awards:
Webby | Installation or Experience | Winner
Webby | Installation or Experience | People's Voice Winner
Webby | Real-Time Response | Winner
Webby | Real-Time Response | People's Voice Winner
Webby | Events & Live Streams | Winner
One Show | Brand Installations | Shortlist
AdNews AOTY Awards | Best use of Content | Winner
Mumbrella Awards | Experiential Marketing | Finalist
Mumbrella Awards | Real-Time Marketing | Finalist
B&T Awards | Best OOH Campaign | Finalist
B&T Awards | Best PR Campaign | Finalist
Most of us reckon getting a tan is a good thing, even though 2,000 of us die of skin cancer every year. That’s cooked.
It’s time to call tanning out for what it really is and put an end to Australia’s most preventable cancer.
Awards:
PR Awards Asia | Brand Partnership | Gold
PR Awards Asia | CSR | Shortlist
AWARD Awards | Creative Strategy | Finalist
Mumbrella | PR Content Creation | Shortlist
Mumbrella | PR Brand Partnership | Shortlist
Mumbrella | Corporate Social Responsibility | Shortlist
Legend has it that Ernest Hemingway once won a bet by writing a story in just six words.
Now, this test of skill can win you a full scholarship to a writing course at Swinburne Online.
Awards:
New York Festivals | Direct & Collateral | Bronze
New York Festivals | Activation & Engagement | Finalist
New York Festivals | Avant-Garde Innovative | Finalist
Spikes | Brand Experience & Activation | Finalist
MADC | Best in Social | Winner
Caples Awards | Branded Content | Bronze
Caples Awards | Digital B to C | Bronze
Caples Awards | Innovation | Finalist
Caples Awards | PR | Finalist
Ad Stars | Use of Social for Mobile | Finalist
Ad Stars | Use of Direct Marketing | Finalist
Ad Stars | Data Insights | Finalist
Ad Stars | National Brands | Finalist
To launch the limited-edition Heinz ketchup range featuring AFL team songs, we created a cautionary tale that asks:
What if Heinz is so irresistible you’d even use an opposing team’s bottle?
To launch the new Stranger Things season, Netflix created a global takeover on a scale that the world had never seen.
From New York to Saudi Arabia, London to Kuala Lumpur, the Upside Down broke through into our world, and we brought the Rift to Sydney’s iconic Bondi Beach.
The campaign appeared in top advertising lists, including Adweek and Fast Company, and picked up a Clio Entertainment Grand.
Awards:
Clio Entertainment | Innovation | Grand Clio
Clio Entertainment | OOH | Gold
ANDY Awards | Craft | Gold
Cannes Lions | Brand Experience & Activation | Shortlist
Cannes Lions | Guerrilla Marketing & Stunts | Shortlist
One Show | Events | Merit
One Show | Innovation in Experiential | Merit
Shorty Awards | Event & Experiential | Shortlist
Webby Awards | Best Event Activation | People's Voice Winner
Webby Awards | Experience Marketing | Winner
Webby Awards | Experience Marketing | People's Voice Winner
There are two kinds of people in this world: talkers and texters. Whichever you are, AAMI Insurance has you covered. *Whipcrack*
When BP started sponsoring the V8 Supercars with their premium fuel (the one that cleans your engine), we created a loveable character to tell fans all about it.
Bert quickly became a cult icon, with fans celebrating every time he graced their screens. They made memes about him. Weird, weird memes.
Channel 10 called it the best sports sponsorship campaign they’d ever seen, and five years later, Bert is still featured in BP advertising.
A message to the fans
Every month, hundreds of Supercars fans end up here looking for more info on who Bert is.
While he may be a fictional character, he was inspired by conversations with many of the amazing volunteers who devote their free time to motorsport.
There’s a bit of Bert in all of us.
For Sheridan’s job ads, we repositioned their staff as the Rest Experts.
The fruits that go into Golden Circle want nothing more than to be slurped, guzzled, quaffed and sipped by you, the beautiful people of Australia.
This is the story of how they make it happen… kind of.
Most people can’t believe that Blind & Low-Vision Tennis is even possible.
For Mastercard’s Australian Open sponsorship, we wanted to put the sport and the athletes that play it in the spotlight.
We gave commentator and former world no. 8 Alicia Molik the priceless experience of playing tennis without relying on sight.
Queen Victoria is giving up the throne to celebrate the 45th Sydney Mardi Gras.
The Queen Victoria Building will be re-named in honour of the real queens, kings, icons, and change-makers who have helped make Australian Pride what it is today.
Awards:
AWARD Awards | Craft | Poster Art Direction Finalist
AWARD Awards | Craft | Portrait Photography Finalist
Mumbrella | PR | Finalist
To get Aussies eating dinosaurs again, we created The Dino Pack with some help from Jim Henson's Creature Shop.
To get Gen Z swiping again, we made a creator-led TikTok campaign sending 5 of the most influential young Aussies from the platform on 30 dates in 30 days.
#30Days30Dates reached 26M views on TikTok and contributed to an incalculable number of dates and hook-ups, broken hearts and regrets, plus at least a few love stories.
Governments are spending millions on research and development for carbon storage and capture (CSS) technologies to fight global warming, which will take decades to realise.
We created an innovative alternative that can be activated immediately to combat atmospheric CO2.
Introducing the TR-33.
The TR-33 was sent to politicians and influential Australians to raise awareness about the impact of Australia’s devastating deforestation.
To showcase that TikTok is more than just dancing teens, we created a campaign bringing trends from the platform into the real world.
First, creators showed us what summer means to them with #ShowMeCanada, then we used their responses to identify the trends that would help make it even better.
They showed us that they go mad for ice cream, so we transformed one of TikTok’s biggest food trends into the Pancake Cereal Sundae, and partnered with local ice cream parlours to give them away for free.
