Copywriter.
To showcase that TikTok is more than just dancing teens, we created a campaign bringing trends from the platform into the real world.
First, creators showed us what summer means to them with #ShowMeCanada, then we used their responses to identify the trends that would help make it even better.
They showed us that they go mad for ice cream, so we transformed one of TikTok’s biggest food trends into the Pancake Cereal Sundae, and partnered with local ice cream parlours to give them away for free.